By giving those who do not meet society’s expectations a platform to be seen, we are able to inspire others with the confidence to move beyond their limits – whoever you are, however you move,” Kathryn adds. Our goal is to broaden society’s definition of what a ‘mover’ looks like. Societal ability standards are fuelling self-doubt that stops so many of us from moving freely. As the world’s No.1 antiperspirant and deodorant brand, we are proud to make products that keep millions of people staying fresh while on the move – but are committed to going further, ensuring everyone has the freedom to move without fear of judgment,” says Kathryn Swallow, Global Brand VP, Degree. “At Degree we believe in the power of movement to transform lives and that everyone should be able to experience the incredible physical, mental and social benefits movement brings.
And the films were inclusive behind the camera too, shot by a diverse group of content creators. They share their inspirational stories, with the aim of giving confidence to anyone who wants to get moving, regardless of who might be watching.
Real people, real storiesĭegree and Sure want to change this damaging pattern – and their ‘Watch Me Move’ films – now online and onscreen in the UK and US – are designed to get audiences around the world thinking differently.įeaturing eight authentic and personal stories from people including pro-surfer Bethany Hamilton and Manchester City’s Sean Jackson, who have faced judgment for breaking stereotypes about what a ‘mover’ looks like, the film celebrates those who have defied society’s ability standards. Without representation, they are subject to being judged and stared at for their differences, rather than being acknowledged for their capabilities. The result is that for people who don’t meet this idealised notion, finding sources of inspiration that look like them can be a struggle. Now, through their new campaign, Degree and Sure are celebrating incredible athletic talent that’s at risk of being overlooked.ĭegree and Sure recognise that society fuels self-doubt by offering a very narrow view of what an athlete or ‘mover’ should be. But the brand believes everyone should have the confidence to move. Recent research from Degree and Sure – also sold as Shield and Rexona around the world – shows that fear of judgment stops 46% people from being active. People face judgment and discrimination for many different reasons, including race, gender, age or perceived ability. It’s not just the disabled community that society overlooks when it comes to movement. Yet, no matter where you look, people with disabilities lack representation.
#Watchme watches free#
Teach this cue in an environment free from distraction to begin with and build up to busier environments when your dog is responding reliably.Over 1 billion people globally (15% of the world’s population) currently live with some form of disability. Be aware of where you are and if the situation is too much, remove your dog to a quieter area until he calms down enough to focus on you. Solution: Sometimes it is hard for dogs to watch you if they are uncomfortable, overly excited or in an environment where there are too many distractions. Problem: My dog will not watch me when we are outside. Just delay giving him the reward until you want to reward him. The watch me cue is designed to get your dog’s attention to go onto something else so you don’t have to hold his gaze for too long. Problem: My dog will not look me in the eye for more than a second. If your dog is not food motivated, try using a toy instead.ĭo not stare at your dog for too long, as your dog could consider this threatening.As with the other cues, repeat the cue until your dog can also respond to the cue without the treat.
When you have a few seconds of eye contact, reward with the food.Most dogs will look you in the eye if a tasty treat is beside it!.Take the treat up to your eye, holding it between your thumb and index finger – this becomes a hand signal.Place the treat in front of your dog’s nose.Having a reliable 'Watch Me' is also one of the building blocks needed to deal with more significant behavior modification protocols, so be sure to take the time to teach this valuable cue to your dog as early in life as possible.
This cue helps to get your dog’s attention when you’re out and about, especially if there are distractions around that might make him nervous. Nichole Smith | 'Watch Me' is an important cue, but many owners never think about teaching it to their dog.
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